The American Water Spaniel
The American Water Spaniel is a breed of spaniel which was developed as a registered breed by F. J. Pfeifer of New London. It was developed in the state of Wisconsin during the 19th century from a number of other breeds, including the Irish and English Water Spaniels. Dr. Fred J. Pfeifer, set up the breed club and standard, and whose work led to recognition for the breed by the United Kennel Club, and later, the American Kennel Club. It was named the state dog in 1986 but remains a rare breed.
A historical marker recognizing the American Water Spaniel is located on East Beacon Avenue at Franklin Park.
New London Fairgrounds
The New London City Fair ran from 1891 - 1912. It was a celebration of agriculture with thousands of community farmers attending to compare notes and share ideas regarding crops, gardening, and advances in farming. Displays of machinery and livestock were prominent. Local businesses displayed their goods while premiums offered in a variety of categories encouraged participation from the community. Harness racing was a popular draw for the fair. The race track was a 1/2-mile, clay surfaced, oval shape and drew loud praises of its quality from horsemen.
A historical marker recognizing the New London Fairgrounds is located at Thern Farm, 425 E. Fairview Drive (Hwy 54).